With seven billion people on our planet, the earth’s resources are under immense strain. We are living in a world where temperatures are rising, water is scarce, expensive energy, food supplies uncertain and the gap between rich and poor increasing. Continental Bakeries will not close its eyes to the problems the world faces. We believe that business must be part of the solution. Profitable sustainable growth is the only acceptable business model.


Our vision:
Continental Bakeries will consistently develop and improve through products creating daily affordable moments of wellbeing and delight, whilst improving nutritional value of our products, reducing our environmental footprint and increasing our positive social impact.

Our strategy:
In order to realize this, we have integrated sustainability into our strategy, products and innovation. Our purpose as a business is about contributing to a world where it is commonplace for businesses to take the wellbeing of individuals as well as the natural limits of the planet into account:

 We believe in:

  • Products that create daily affordable moments of wellbeing and delight
  • Products which are sustainably sourced and used in a way which protects the earth’s natural resources.
  • Respect for the rights of the people and communities we work with our program is centered around 4 distinct pilars:


Cooperating with our customers

We help our customers to achieve their sustainability goals by  focusing on sustainable centered NPD and in-house developed private labels.


Sustainable raw materials and packaging

Continental Bakeries focuses closely on working with its key suppliers and packaging technology experts, including on sustainable practices.


Operational sustainability

We put a lot of effort in reducing our operational footprint: electricity, gas and water. Furthermore, we focus on  waste reduction.


We care for people

Sustainable growth can only be achieved with the right people working in an organization that is fit to win.


Want to know more about our company’s work? Learn more about Continental Bakeries North Europe AB here.