Fika-fest all year!
There is always something to celebrate with a Swedish Fika. GILLE cookies make your moment so much tastier, a little easier – and so much more memorable. GILLE cookies are baked in Sweden, with roots in Swedish fika tradition from a small café in Åsljunga in northern Scania since 1960.
Swedish Fika
”Fika” is one of Sweden’s most cherished traditions – today known the world over as Swedish Fika. As early as the 19th century, fika has been a traditional feature of everyday life. Mostly women gathered around coffee and cakes – to keep company, share thoughts and have a break together. It was never so much about what was served on the table, but about a new lifestyle and about being together.
Swedish Fika
The word ”fika” was born in the 1800s as a play on the word ”kaffi”. Since then it has become a natural part of the language – and of life. Shall we have a fika? A simple suggestion, that means so much more than having coffee and cakes.
Seven Different Cookies
In the 1800s, seven types of cookies and cakes was a social rule. No fewer – or you would seem ungenerous. No more than seven – that would be boastful! But it was not really about the number of varieties. It was about caring, and hospitality. About doing that little bit extra!
GILLE – a Swedish fika tradition
The tradition is alive today – as variety, as everyday pleasure, and about something for everyone to celebrate! A fika-fest is not only for fancy days. It is for life as it is – big moments, small moments, and everything in-between. Just being together is easy with GILLE goodies on the table. Sharing something tasty, or maybe staying up a little later. And for celebrating, exactly whenever you need to!
One hundred reasons to have a FIKA-FEST with GILLE cookies!
1. First day on the new job
2. You – or your friend – got moved up with a promotion
3. Finally free and retired
4. Finally finished that home project
5. First day of your holiday
6. First day back at the gym
7. First day back at work after your holiday
8. Finally getting together after a long time
9. A friend or workmate who was there when you needed it most
10. Someone needs pepping-up
11. Someone is back after being off sick
12. Someone did something really nice – ”Thanks for being you”
13. Birthdays
14. Name days finns bara nordiska länder och vissa katolska, inget vida känt
15. Graduating from High School (American)
16. The day you get your degree
17. Moving house
18. Engagement
19. Wedding
20. Expecting a baby
21. Birth
22. Baptism
23. Anniversary
24. New Year
25. Valentine’s Day
26. Easter
27. Valborgsmässoafton (Walpurgis Night)
30. Halloween
31. Advent
32. Saint Lucia’s winter holiday
33. Christmas Eve
34. New Year’s Eve
35. Punch-roll Day tveksamt
36. Chocolate Ball Day (Gille Pastry)
37. Mother’s Day
38. Father’s Day
39. International Coffee Day
40. International Friendship Day
41. International Workers’ Day
42. First day of spring
43. First outdoor swim of the year
44. First snow
45. Autumn premier
46. Autumn harvest
47. First day of summer holiday
48. Halfway through the year – day number 182
49. 100 days until…
50. Monday pep-up!
51. Tuesday cake?
52. Mid-week day
53. Because it is Friday
54. A rainy cozy home-day
55. House purchase went through
56. Got the driving license
57. Aced your exam
58. Dared to say NO
59. Started your own business
60. Ended something that was not right låter mysko
61. Major spring cleaning
62. Finally organised your storage space
63. A new friendship
64. Reconciliation
65. First date
66. Booked the trip!
67. Your team at work pulled it off!
68. A record for the month!
69. Baby’s first step
70. First anniversary
71. 50-year jubilee
72. Your team won!
73. Family reunion
74. A spontaneous special day
75. First outside picnic of the year!
76. A barbecue party
77. Your open house went great!
78. Back home after a journey
79. Found something you’ve been looking for
80. You or your friend reached a goal!
81. A fond memory
82. Kids’ party
83. Chocolate Cake Day
84. Ginger Snap Day
85. Fika-fest Day! (Not established yet, but we’ll create it!)
86. The brand name GILLE is 65 years old, 2026!
87. Gold or Silver wedding anniversary
88. Someone you know became a Swedish citizen
89. Grand Opening
90. Book release
91. A scholarship
92. First grandchild
93. Class reunion
94. A soccer match
95. A good day at work
96. Your dream came true
97. To surprise someone…
98. A new beginning
99. A reunion
100. When you are extra-specially thankful