Once again this year, Gille will be donating money to Bris, the children’s rights organisation. Last year’s Bris campaign raised an impressive SEK 600,000, allowing Bris to finance a counsellor for a whole year.
– This year, too, we’ll be joining the fight for children’s rights by running a campaign to create great childhood memories, says Camilla Tuvesson, Marketing Manager at Continental Bakeries.
From week 36 through week 42, Gille will be donating SEK 1 for every 6-pack of Gille Pastries, Sport Pastries, Caramel Pastries and Punch Rolls sold. All funds raised will go directly to Bris.
– During the campaign period, we’ll be sharing inspiration with the emphasis on great childhood memories, along with tips about games and pastimes that bring people together in a joyful environment. We’ll also be providing ideas about how you yourself can collect money to support the important work Bris does, adds Camilla Tuvesson.